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    • Action plan

    Embed your USP in your company culture

    Medium effort

    Medium impact

    Every leader knows that getting employee buy-in is the best way to make sure a strategy really sticks. Your employees represent your business, whether it’s in a sales presentation, social media post or customer service call. If you’ve developed a unique selling point (USP) and want to ingrain it in your culture, it’s essential that your staff understand what it is and why it’s important.

    • We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
    • Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
    • Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
    • A downloadable PDF version of each action plan is available if you’d like to compete it offline
    What's involved? Ways to use this action plan Measuring impact
    1

    Introduce the USP to staff and explain your development process

    Impact: medium

    Why will this help?

    Learning about the process of identifying the USP will give staff a better understanding of why you’ve chosen this feature as your selling point over another.

    2

    Consider how the USP could impact the daily operations of different departments

    Impact: low

    Why will this help?

    Instilling a USP isn’t a one-size-fits-all process and some departments will need extra time or support if they’re going to successfully incorporate it into their roles.

    How ethical values helped this Cornish surf brand make waves

    For Finisterre, a Cornish surf brand, ethical values aren't just a moral question – its values helped shape its unique selling point (USP).
    3

    Meet with relevant departments to discuss how they will communicate your USP to a wider audience

    Impact: high

    Why will this help?

    These meetings give staff the chance to ask any questions and collaborate on ways to promote the USP. This could involve creating a new marketing campaign or changing how the business is framed in job adverts.

    4

    Establish a rewards programme for staff that have gone the extra mile to adopt the USP

    Impact: medium

    Why will this help?

    It’s easy to get excited about a new message, then slip back into what’s old and familiar. If you want your USP to stick, it helps to reward staff who are proactive about pushing it.

    Establish a rewards programme

    Establishing a rewards programme gives leaders an effective way to recognise great performance and keep staff motivated. Follow these tips from recruitment agency Venturi to create your own programme.
    5

    Sense check that business plans align with the USP

    Impact: high

    Why will this help?

    Business leaders need to play their part in making sure the USP is ingrained in the company culture too. Whether it’s a plan for a new product or partnership, get into the habit of looking at whether it makes sense in the context of your USP.

    What can I do with this Action Plan?

    Start this Action Plan

    Add some extra information to this plan and we’ll help you get it done.

    • We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
    • Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
    • Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
    • A downloadable PDF version of each action plan is available if you’d like to compete it offline

    Download and print

    Get a printable template for this Action Plan, fill it in with some target dates, and share it with your team. Pin it on the wall where everyone can see it.

    Get the printable Action Plan

    Learning Groups

    We also run Learning Groups on these topics where you can join other leaders tackling the same challenges.

    Find a Learning Group

    How will I know if my action plan is working?

    Staff satisfaction survey results

    Staff satisfaction surveys help gauge sentiment at regular intervals

    Why this metric?

    Whether gathered anonymously or not, staff satisfaction surveys help gauge the sentiment of your people as changes are made and impacts felt.

    How do I start tracking?

    Use an online survey to get feedback from members of staff three and six months after making changes to see what impact it has had.