Identifying growth opportunities in your current customer base
Medium effort
High impact
Starting at the bottom of your sales funnel is a great way to increase revenue. What new opportunities can you find to help your existing customers? Market research is easier because you have existing relationships and the cost of sale is likely to be lower because you don’t need to reach a new audience.
Create surveys and conduct interviews to identify customer needs
Impact: medium
Use a SWOT analysis to map out your business and how it fits in the competitive landscape
Impact: medium
Conduct a skills gap analysis
Impact: high
Develop ideas for add-ons or product innovations that support your mission
Impact: medium
Find partners that can help you generate new revenue streams
Impact: high
What can I do with this Action Plan?
Start this Action Plan
Add some extra information to this plan and we’ll help you get it done.
Download and print
Get a printable template for this Action Plan, fill it in with some target dates, and share it with your team. Pin it on the wall where everyone can see it.
Learning Groups
We also run Learning Groups on these topics where you can join other leaders tackling the same challenges.
How will I know if my action plan is working?
Average sale size
Deal size shows how well you're monetising customers