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    • Action plan

    Turn your staff into brand advocates

    Medium effort

    Medium impact

    We live in a world of reviews, whether its for a restaurant or that new product you're thinking of buying. Your employees are often the most impactful and genuine advocates your business can have – whether its in attracting new members to the team or encouraging consumers to start buying your products and services. Introduce some structure and guidance so being an effective advocate is easy.

    • We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
    • Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
    • Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
    • A downloadable PDF version of each action plan is available if you’d like to compete it offline
    What's involved? Ways to use this action plan Measuring impact
    1

    Spend some time learning about how other businesses have gone about creating brand advocates

    Impact: low

    Why will this help?

    Learning from the experiences and lessons of fellow business leaders is the best way to direct your own improvement efforts.

    Brand advocacy is built on a personal connection with the business

    Successful companies know that an effective brand puts you head and shoulders above the competition. And, there’s no better advocates for your brand than those who live and breathe it every day – your employees.
    2

    Find out what parts of the business employees are most proud about – whether it be work/life balance, product set, mission, customer service, etc

    Impact: medium

    Why will this help?

    Speaking openly with your employees about your business will help you determine what areas need work most.

    Are your employees proud of your business?
    3

    Define a social media policy so your staff know what is ok to share on social media and what is not. This will help them feel more comfortable actively promoting your company.

    Impact: medium

    Why will this help?

    Establishing a social media policy will enable employees to share information safely and effectively. It's an area lots are not experienced in or lack confidence so outlining the way in which they can engage will be a big help.

    How to write a social media policy
    4

    Create a content marketing campaign that helps bring to life the parts of the business that staff are most proud of and encourages them to share it with their networks

    Impact: medium

    Why will this help?

    Using your employees as brand advocates is a proven way to boost engagement across social media and beyond. Giving them access to a wide variety of assets will make getting involved easier and drive consistency of tone of voice and messaging.

    Using your employees to spread the word
    5

    Create a system that rewards staff who become effective brand advocates, such as helping with recruitment or earning good reviews

    Impact: medium

    Why will this help?

    While most of your employees will be more than happy to help promote the business if given direction and supporting content, rewards and incentives will help take it to the next level and let them know what being proactive has its benefits.

    What can I do with this Action Plan?

    Start this Action Plan

    Add some extra information to this plan and we’ll help you get it done.

    • We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
    • Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
    • Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
    • A downloadable PDF version of each action plan is available if you’d like to compete it offline

    Download and print

    Get a printable template for this Action Plan, fill it in with some target dates, and share it with your team. Pin it on the wall where everyone can see it.

    Get the printable Action Plan

    Learning Groups

    We also run Learning Groups on these topics where you can join other leaders tackling the same challenges.

    Find a Learning Group

    How will I know if my action plan is working?

    Staff satisfaction survey results

    Staff satisfaction surveys help gauge sentiment at regular intervals

    Why this metric?

    Whether gathered anonymously or not, staff satisfaction surveys help gauge the sentiment of your people as changes are made and impacts felt.

    How do I start tracking?

    Use an online survey to get feedback from members of staff three and six months after making changes to see what impact it has had.