Developing your unique selling point from scratch
Defining your unique selling point (USP) provides clarity about where your business sits in the market and the problem it can solve for customers. Use this helpful checklist from marketing agency WrightObara to develop your USP.
Download checklist
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How it works
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1
Understand what customers value about your business
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2
Look at your strengths and weaknesses
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3
Identify, test and refine your USP