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How can I balance short-term needs with long-term targets?

As a business leader, you’ll be familiar with the tricky balancing act that comes with the appeal of solving short-term needs at the potential detriment to long-term goals. While short-term wins may seem appealing, how do they affect your overall strategy? And how do you navigate turning down short-term opportunities in order to focus on long-term plans? These are the big decisions that every business needs to make.

Ways to help you deal with it:

Action plan

Develop your goal setting and planning routine

Effort: Low
Impact : High
Working on your routine adds rigour to the planning process and makes sure your team can work effectively. Get started with our five-step plan.

ACTION PLANS are a structured list of steps designed to help you approach tackling a particular business challenge.

  • We explain why each step is important
  • Customise by setting your own completion dates and assign tasks
  • Helpful tools are provided for certain steps
  • A downloadable PDF version of each action plan is available


An introduction to balancing short-term business needs with long-term targets

Businesses face constant pressure to respond to urgent operational and financial needs. The risk is that the company might lose sight of long-term goals.

GUIDES break a challenge down, providing important context and real-world experiences.

  • Based on SME experiences, not corporate jargon
  • Filled with real-world stories
  • Achievable steps every business can take

Other support that's available

How other businesses have tackled something similar

The questions lots of businesses are trying to answer

What issue is keeping you awake at night? A bit of targeted support is often all you need to overcome those challenges.