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How should I go about collecting data to improve my business?

Data collection can feel like an intimidating task for those who aren’t naturally digitally-focused individuals. Starting small with a clear idea of what you want to collect, the tools you’ll use to do this and, importantly, where it will be stored is a great way to build confidence and add in additional sources to better inform decision making. Discover why setting direct research questions and involving everyone who will be using the data from the beginning are key parts of this process.

Ways to help you deal with it:


An introduction to collecting data to improve your business

Data is a core part of business strategies. It’s used to determine areas of growth, forecast effectively and make informed decisions about marketing.

GUIDES break a challenge down, providing important context and real-world experiences.

  • Based on SME experiences, not corporate jargon
  • Filled with real-world stories
  • Achievable steps every business can take

Other support that's available

How other businesses have tackled something similar

The questions lots of businesses are trying to answer

What issue is keeping you awake at night? A bit of targeted support is often all you need to overcome those challenges.