After being active in the market for some time, it’s likely you’ll need to expand your catalogue of products or services so that your business can continue to grow and not rely on an offering that may become dated. While developing a new asset is challenging, with the right market research and development roadmap, this new phase in your business can be worth the investment and take your company in exciting new directions.
Ways to help you deal with it:
Other support that's available
Developing new products and services
Developing new products and services
Don’t know where to begin? Business Gateways’ step-by-step guide will take you from market research through to funding your new product or service.
Using a product roadmap
Using a product roadmap
These free customisable product roadmap templates are a great place to start when it comes to developing a new product or service.
How other businesses have tackled something similar
Real business story
Customer feedback is essential for product development and future improvement
Customer feedback should be an essential part of product development — before and after launch. Hearing what customers think offers valuable insight into whether your business meets expectations.Real business story
Conducting market research led to new export opportunities
Discovering new customers to target requires research, but it’s important to be realistic about the time and money you can afford to invest.Real business story