Utilising online sales channels can unlock previously untapped sources of new customers as well as better serving existing or dormant ones. However, careful planning and ensuring the right skill sets are in the business to manage new kinds of campaigns are essential. This will ensure that resources, both people and budgetary, are not wasted, whilst also setting your business up to benefit from the kind of automation that lets your team focus on providing greater customer service.
Ways to help you deal with it:
Other support that's available
Creating a customer journey map
Creating a customer journey map
The plug the right digital sales tools into your business you'll need to know your customer journeys inside out. SurveyMonkey has the insight needed to map those interactions and move forward.
Digital sales and marketing jargon buster
Digital sales and marketing jargon buster
Implementing new online sales and marketing tools, services and platforms will bring with it a host of new terminology. The Bigger Boat has a helpful place to start so you're comfortable with the new language being used.
How other businesses have tackled something similar
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